As a local handyman, optimizing your website for local job types can help you attract more customers and grow your business. However, there are some common mistakes that many handymen make when trying to improve their local search ranking. In this blog, we'll go over some of these mistakes and how to avoid them.
- Not Claiming Your Google My Business Listing
Google My Business is a free tool that allows you to manage your business listing on Google. It includes important information like your business name, address, phone number, and hours of operation. If you haven't claimed your listing, you're missing out on a valuable opportunity to improve your local search ranking. Make sure to claim and verify your listing to ensure accurate information is displayed to potential customers.
- Ignoring Local Directories
Local directories like Yelp, Angie's List, and Thumbtack are valuable resources for potential customers looking for local handyman services. Make sure to list your business on these directories and keep your information up-to-date. This will help you reach a wider audience and improve your local search ranking.
- Not Including Location-Specific Keywords
When optimizing your website for local handyman job types, it's important to include location-specific keywords. This means using phrases like "handyman services in [your city]" or "local handyman services near me" throughout your website. This will help Google understand that you're targeting a specific location and improve your local search ranking.
- Neglecting Mobile Optimization
More and more people are using their smartphones to search for local handyman services. If your website is not optimized for mobile devices, potential customers may have a poor experience and be less likely to contact you for services. Make sure your website is mobile-friendly and easy to navigate on smaller screens.
- Focusing Too Much on SEO and Not Enough on Customer Experience
While SEO is important, it's not everything. At the end of the day, your website and services should be designed to provide a great customer experience. Make sure your website is easy to navigate, with clear information about your services and pricing. Make sure to respond promptly to customer inquiries and provide high-quality work to ensure happy customers and positive reviews.
In conclusion, optimizing your website for local handyman job types can be a valuable way to attract more customers and grow your business. However, it's important to avoid common mistakes like not claiming your Google My Business listing, ignoring local directories, neglecting mobile optimization, focusing too much on SEO, and not enough on customer experience. By keeping these tips in mind, you can improve your local search ranking and provide a great experience for your customers.
