As a handyman looking to grow your business, you may be wondering how you can increase your visibility and reach more customers in your local area. One effective tool to help you do this is Google My Business. By creating and optimizing your Google My Business profile, you can improve your local search ranking and attract more customers who are looking for handyman services in your area. In this blog, we'll explore how you can use Google My Business to improve your local search ranking for handyman job types.
- Claim and verify your Google My Business listing
The first step to improving your local search ranking with Google My Business is to claim and verify your listing. This will ensure that your business information is accurate and up-to-date, and that your business appears in local search results. To claim your listing, simply search for your business on Google and click on the "Own this business?" link. From there, you'll need to follow the steps to verify your listing by phone, email, or postcard.
- Optimize your Google My Business profile
Once you've claimed and verified your listing, it's important to optimize your Google My Business profile. This includes adding detailed and accurate information about your business, such as your business name, address, phone number, hours of operation, and a description of your services. You can also add photos and videos of your work to showcase your expertise and attract more customers.
- Encourage customer reviews
Customer reviews are an important factor in local search ranking, so it's important to encourage your customers to leave reviews on your Google My Business profile. Positive reviews can help improve your ranking and attract more customers, while negative reviews can hurt your ranking and drive customers away. To encourage reviews, you can ask satisfied customers to leave a review, include a link to your Google My Business profile in your email signature, or offer incentives for leaving a review.
- Use Google My Business insights
Google My Business offers valuable insights into how customers are finding and interacting with your business. By using these insights, you can see how many people are viewing your profile, how they are finding your business, and what actions they are taking (such as calling, visiting your website, or requesting directions). You can use this information to improve your profile and optimize your marketing strategies.
- Stay active on Google My Business
Finally, it's important to stay active on your Google My Business profile. This means responding to customer reviews and questions, posting updates about your business, and sharing photos and videos of your work. By staying active, you can engage with your customers and attract more attention to your business.
In conclusion, Google My Business is a powerful tool for improving your local search ranking and attracting more customers to your handyman business. By claiming and verifying your listing, optimizing your profile, encouraging customer reviews, using insights, and staying active, you can maximize the benefits of this tool and grow your business.
